Midwest Whiskey is a semester long project I worked on as part of a college course. The goal was to choose a niche that interests you and create a brand within it. I built the brand of Midwest Whiskey, a blog developed for the Whiskey lovers around the world. The project taught me a lot about the importance of branding in the real world. I worked from the ground up creating logos, developing my site from scratch, adding social media to reach viewers, and creating compelling content over a 16-week period. While it was a lot of work, it was super enjoyable as I was able to share my passion for a lovely spirit with others. Feel free to check out my site to learn a little more about me and my hobby of Whiskey tasting.
Andrew Roberts 